Sunday, December 11, 2011

Happy Thoughts: All about Advertising

canned soda
Wriiten above: Remember to get enough fluids each day. Did you know that the minimum recommended fluid intake for effective hydration is 11 cups for women and 16 for men? Enjoy this drink - it is a good place yo start. 

Notice anything? The part where they encourage and convince consumers that drinking soda contributes to better hydration. Although the facts about hydration are true I still see this as false advertising. Misleading consumers that sodas are considered good hydrators when in fact they're not. Soft-drinks/Sodas are listed as one of the weak hydrators in beverages. It contains caffeine and high sugar levels that in turn makes us more dehydrated. Written below is an article I read over the internet: 

Soft drinks often have a high caffeine base, a diuretic, which makes a body lose water before it has time to make its way into the intracellular environment. The other problem comes from the high sugar content of most sodas. The body has a hard time properly metabolizing refined sugar. To correct the reaction to this, the body has to surrender water from the extra cellular fluid. Because that makes a person thirsty, a vicious circle is created, as the thirst is being maintained by the very beverage that is drink with the intention of getting rid of it- Source: care2

These are minor details that we don't pay attention to everyday. What's your take on this advertisement? Leave a comment below and let's have a fun discussion. :D 

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